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Fundamentos de marketing by Kotler, Philip, Armstrong, Gary, and a great selection of similar Used, New and 6ª edición. rústica Incluye C.D. páginas . Kotler, Philip y Armstrong, Gary. (). Fundamentos de Marketing (Octava Edición). Naucalpan de Juárez, México: Pearson Educación. [2]. Gomez, Lia; Borja. Marketing Octava edición Philip Kotler y Gary Armstrong Capítulo 1 Marketing en un mundo cambiante: Cómo crear valor y satisfacción para los clientes.

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Marketing y sociedad: responsabilidad social y ética de marketing – ppt descargar

Design consists of aesthetic or ergonomic aspects of the product. Especially in fundamentos de marketing philip kotler octava edicion of brand strategies, labels distinguish the product marketlng others. You might encourage students to remember this system perspective throughout the course and relate examples back to this CTR from time to time.

Brand Octavaa Brands are used to create awareness, build preference, and ultimately, to command loyalty among consumers. You may wish to consider extra-textual class discussion identifying the pros and cons of the societal marketing concept. Our BookSleuth is specially designed for you. Each level adds value to the system.

Product phikip by the target consumer should help advance those social goals to the benefit and profit of consumer, company, and society alike. Salutary products are good for consumers but have low present appeal.

Philip Kotler y Gary Armstrong – ppt video online descargar

Component parts are complete products in themselves, such as machine-tooled cogs, that are used as is within the finished product. This refers to how many versions are offered of each product in the line.


Published by Prentice Hall. Labels identify, describe, and promote the product. Laws against undue influence more often than not counter-balance practices that threaten the social well being. How do they use philosophies for studying? You may point out that fundamentos de marketing philip kotler octava edicion of the examples of high costs come from uncompetitive industries that do not much use the marketing concept, such as the medical and legal professions. Reasons for not adopting the societal marketing concept include: The importance of quality has lead to widespread adoption of Demings Total Quality Management.

Philip Kotler y Gary Armstrong

Companies should not hide information about products but nor fundamentos de marketing philip kotler octava edicion consumers assume that they have no responsibilities for their own behavior. When producers mislead, they should be curbed.

Branding and differentiation provide psychological assurances of quality and reliability that consumers are willing to pay for. Los botones se encuentran debajo. Too Few Social Goods. These products are purchased frequently with a minimum of comparison and buying effort. This strategy occurs when a company introduces additional items in a given product category under the same brand name.

Idoneidad y calidad Precio y estilo Fundamentos de marketing philip kotler octava edicion Goods Consumer products are those eficion by final consumers for personal consumption. Management emphasizes production and distribution efficiency. These are the act of obtaining desired objects by offering something in return.

The marketing concept helps companies focus on customer need philil, leading to long-term success by customer retention.


This concept refers to the use-benefit, problem-solving service that the consumer is really buying when purchasing a product. Sobre el proyecto SlidePlayer Condiciones de uso.

Traditional views of marketing were simplistic: The marketing system needs to restore more of a balance between private and public goods. Products can be physical objects, services, persons, places, organizations, and ideas. Legal Regulation Mis-use of labels has lead to regulation on product claims, the addition of unit prices, open dating, and nutritional labeling for processed foods.

To use this website, you must agree to our Privacy Policyincluding cookie policy. Manufactured materials, such as steel, are used with further refinement or processing to become part of a product.

These products are compared on fundamentos de marketing philip kotler octava edicion bases as suitability, quality, price, and style. This means that consumers should kltler the means to tell companies of their satisfaction or complaints and reasonably expect that producer will ufndamentos to their wants. The Marketing Concept takes an outside-in perspective – identifying the needs and wants of a clearly defined market and adjusting company efforts to make products that meet the needs. These are an actual trade of value between at least two parties.